Fashion TV

Redesigned and uplifted www.fashiontv.com to comply with corporate visual identity guidelines and usability best practices, and resolved issues causing site crashes, elevating uptime.
Designed and created social media pages, gamification, promotional campaigns, banners, etc.
Conducted landing pages design and direct marketing campaigns for products such as FTV Vodka, FTV Acai & FTV Water.
Ensured the technical feasibility and optimum functioning of design features that accelerated load-time and improved site stickiness.
Increased web traffic by improving navigation, creating dynamic media sections, introducing virtual tours and adding social media plugins.

Fashion week section.

Wireframing, Product placement and User Interface design of the "Focus on" pages for the FashionTV channel. Ensuring optimum functioning of design features that accelerated page loading time and improved userflow and engagement.

Samsung and Fashion TV partnership brings the channel’s programming onto Samsung Smart TV to a wider audience throughout Europe. Service created by LiveDefinition allows viewers and advertisers new ways to engage with the brand. Viewers can access live streams of fashion shows and photo shoots while also being able to access Fashion TV’s exclusive behind the scenes footage of models and designers.

Fashiontv app &
samsung smart tv.

Weekly banners.

Design of weekly banners. Tamplate design and later banner creation and update for the home page header of FashionTV Web. This was my favorite day of the week :P