Good Food app

The idea behind the free smartphone Good Food App is that in a world where I want to live, no food is wasted or at least we do our best to reduce the phenomenom. How to do that?

Good Food App is a perfect platform that connects users/consumers, with their local groceries and bakeries stores that have unsold surplus food at the end of the day.

modus
operandi.

Users choose a grocery store or supermarket etc. based on their geo-positioning and filter settings such as food type or ingridient. They order from a chosen buisness a pack of surplus food at a reduced price and then collect it or have it delivered from the store during a pre-set collection window.

The packs are carefully handpicked by the store staff. Each pack can contain different content as long as the price range is aligned. The original value of the pack is worth around US$20 and the reduced price of surplus pack is US$8.

USER persona.

The Good Food app is envisoned for two types of end-users: the shop owners and the shoppers. The user personas profiles are illustrated in detail with their bios, life aspirations, pain points, personality types etc.

1/4

challanges and conclusions.

i want

1. To be able to publish the surplus packs.

I have immediately any time of day.
2. To search by location.
3. To discover food packs by

exploring the map.
4. To have reccomendations.
5. To have good and detailed filter.
6. To plan what and how much I can put on sale every day.
7. To get notifications related to my

current locations.
8. To read reviews from other users.
9. To see detailed explanation about an establishment and what they sell.
10. To have a good mapping system.
11. To be able to save in favorites.
12. To have different paymet options.

so i can

1. Not throw away food.
2. Find a cheap deal close to me.
3. Have more exciting search experiance.
4. Not waste time setting up the

filter every time.
5. Search exactly what I need.
6. Maximaze my profits and sell all I have.
7. Be updated on the offers in that

specific location.
8. Have more realistic judgemnt regarding the purchaise.
9. Be clear on what I could get from them.
10. Can know exactly how to get to the anounced shops.
11. Come back to them easily without searching too much.
12. So I can fit it to my need better.

app flow.

Customer centric with a simple mobile app navigation.

Divided between the two end-user personas: the shop owners and the shoppers.

Onboarding and

Welcome

Settings &

Profile set up

After identifying as a shopper or a store owner, the end user is welcomed with a simple self explanatory onboarding process.

Shopper is prompted to register and update the profile acoording to his/hers food preferences. User can control Notifications, get support and help, change language etc.

Home Page on the shopper side

Clear and endless scroll showing recommendations, adverts and available packs to pick up near the user´s location based on geo-position.

Search Options

& Results

After setting the filter options, search and search results are divided by map or by listing of stores near by.

Shop & Product Description

Clear image of the shop and the main products are exposed on half pager that can be a full pager if needed. Same strategy is implemented for the details of the product page followed by description and customer reviews.